“JIF” is the format. “GIF” is the culture.

To honor Wilhite’s pioneering work, I pronounce every static or non-looping GIF with a soft-G. Every discussion of the file format, transparency, interlacing, and static GIFs are “jifs.” These are all “jifs.” So are these.

But the animated GIF, as we know it, was created by Netscape and popularized by the Internet, so I pronounce it with a hard-G.

Damit kann ich gut leben!

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